Revenue Operations Strategy
Operating model, funnel definitions, forecasting cadence.
CRM & Sales Technology
Selection, implementation, routing, dialers.
Marketing Technology
Lifecycle automation, campaign and ad integration.
Data Analytics
Warehouse, pipelines, executive reporting.
Systems Integration
LOS, CRM, telephony, marketing and finance connected.
Software Development
BI platforms, routing engines and middleware built to fit.
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Technology
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Data visualization
Power BI reporting leadership actually opens.
We build Power BI dashboards on governed data models, so every report shows the same numbers, and bring the same approach to Tableau and Looker.
Request an assessmentData models
Semantic models and DAX measures defined once.
Dashboards
Executive, pipeline and team views.
Governance
Workspaces, row-level security and certified datasets.
Adoption
Training, distribution and usage tracking.
What we do in
Power BI
The services we deliver on it.
Most engagements combine two or three of these. We scope them together so the systems are built to work as one.
[01]
Data Analytics
Data models, dashboards and reporting governance in Power BI.
[02]
Revenue Operations Strategy
Metric definitions and the reporting cadence the dashboards support.
[03]
Systems Integration
CRM, LOS and finance data connected to your reporting layer.
[04]
Software Development
Embedded analytics and custom visuals where standard reports stop.
Where we go deep ·
Power BI
The parts we know inside out.
Data models
Semantic models
Star-schema models shared across reports instead of rebuilt in each.
Data models
DAX measures
Revenue, pipeline and conversion metrics written once and reused.
Dashboards
Executive dashboards
Board and leadership views with drill-through to the detail.
Dashboards
Pipeline & forecast reports
Stage, velocity and forecast views connected to the CRM.
Governance
Row-level security
Each team and region sees only its own data.
Governance
Workspaces & deployment
Dev, test and production workspaces with deployment pipelines.
Adoption
Scheduled distribution
Subscriptions and alerts that bring reports to people.
Adoption
Usage tracking
See which reports get used and retire the ones that don't.
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Featured case study ·
Reverse mortgage
Launching Sales Division in 120 Days
A leading reverse mortgage lender sought to expand beyond its existing, successful sales channel into a new market. To execute this vision, they engaged Illumination Labs to design, build, and launch a scalable sales division—fast. After conducting a comprehensive discovery and gap analysis, we developed an ambitious, execution-ready strategy. The challenge was clear: build a high-performing, cost-efficient sales operation within 120 days, leveraging existing technology wherever possible. Despite the complexity, Illumination Labs delivered—on time, on target, and on budget.
120
days, discovery to launch
<30
days from launch to first funded loan
3 / 3
on time · on target · on budget