Revenue Operations Strategy
Operating model, funnel definitions, forecasting cadence.
CRM & Sales Technology
Selection, implementation, routing, dialers.
Marketing Technology
Lifecycle automation, campaign and ad integration.
Data Analytics
Warehouse, pipelines, executive reporting.
Systems Integration
LOS, CRM, telephony, marketing and finance connected.
Software Development
BI platforms, routing engines and middleware built to fit.
Services ·
Revenue Operations Strategy
One operating model for how revenue gets made.
Operating model, funnel definitions and forecasting cadence, set up so sales, marketing and finance run on the same numbers and the same plan.
Request an assessmentWhat this service looks like
A revenue plan your whole team runs on.
We start with how your business generates revenue today, then design the model, metrics and rhythms that make it predictable at the next stage.
1
Revenue maturity assessment
Where you sit on the revenue maturity curve, what is about to break, and what to fix first.
2
Operating model design
Roles, territories, coverage and capacity planning for sales, marketing and customer success.
3
Funnel & metric definitions
One documented set of stages, conversion metrics and SLAs agreed across teams.
4
Forecasting method & cadence
A forecast model and weekly, monthly and quarterly review rhythm leadership can rely on.
5
RevOps governance
Ownership, change control and a backlog process for the revenue system.
6
Prioritized roadmap
A sequenced build plan with cost and timeline for the next 12 months.
Everyday breakdowns
What your team has learned to work around.
Each one compounds the next. Hover a breakdown to see how it shows up and what we change.
01
Every team has its own number
01
Every team has its own number
What it looks like
Sales, marketing and finance each report a different pipeline and a different forecast. Leadership meetings turn into debates about whose spreadsheet is right.
What we do
We define the funnel stages, metrics and ownership once, document them, and wire every report to the same definitions.
02
The forecast is a guess
02
The forecast is a guess
What it looks like
The quarter's number is built from rep instinct and late-stage deals. Misses are explained after the fact, never seen coming.
What we do
We set up a forecasting method and weekly cadence based on stage conversion and deal history, with inspection points before the quarter slips.
03
Growth breaks every handoff
03
Growth breaks every handoff
What it looks like
Adding a team, a product or a market means rebuilding the process. What worked at ten reps stops working at thirty.
What we do
We design an operating model with defined roles, capacity planning and handoff rules that scales without being reinvented each time.
04
Nobody owns the revenue system
04
Nobody owns the revenue system
What it looks like
Tools, process and data are managed by whoever has time. Fixes are tactical and the same problems return each quarter.
What we do
We define RevOps ownership, governance and a prioritized roadmap, so improvements compound instead of resetting.
Featured case study ·
Reverse mortgage
Launching Sales Division in 120 Days
A leading reverse mortgage lender sought to expand beyond its existing, successful sales channel into a new market. To execute this vision, they engaged Illumination Labs to design, build, and launch a scalable sales division—fast. After conducting a comprehensive discovery and gap analysis, we developed an ambitious, execution-ready strategy. The challenge was clear: build a high-performing, cost-efficient sales operation within 120 days, leveraging existing technology wherever possible. Despite the complexity, Illumination Labs delivered—on time, on target, and on budget.
120
days, discovery to launch
<30
days from launch to first funded loan
3 / 3
on time · on target · on budget
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Find out where your revenue model is leaking.
A two-week Revenue Infrastructure Assessment: we map your funnel, systems and data, and return a prioritized build plan with cost and timeline.