Revenue Operations Strategy
Operating model, funnel definitions, forecasting cadence.
CRM & Sales Technology
Selection, implementation, routing, dialers.
Marketing Technology
Lifecycle automation, campaign and ad integration.
Data Analytics
Warehouse, pipelines, executive reporting.
Systems Integration
LOS, CRM, telephony, marketing and finance connected.
Software Development
BI platforms, routing engines and middleware built to fit.

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Technology
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ETL / ELT
We set up and manage Fivetran connectors from every revenue system into your warehouse, and bring the same approach to Airbyte, Stitch and custom pipelines.
Request an assessmentConnectors
Standard connectors configured for every source.
Custom sources
Connector SDK builds for systems without a connector.
Transformations
dbt transformations run after every sync.
Monitoring
Alerting, schema-change handling and usage control.
What we do in
Fivetran
Most engagements combine two or three of these. We scope them together so the systems are built to work as one.

[01]
Every revenue system connected to your warehouse through managed pipelines.

[02]
Modeled data and reporting built on reliable, fresh syncs.

[03]
Custom connectors for systems Fivetran doesn't cover.

[04]
Ad and campaign data centralized for attribution.
Where we go deep ·
Fivetran
Connectors
CRM, ads, finance and product sources connected and scoped to what you need.
Connectors
Frequencies set by how fresh each dataset needs to be.
Custom sources
Connector SDK builds for LOS, telephony and internal systems.
Custom sources
Warehouse data sent back to CRM and marketing tools.
Transformations
Transformations triggered on sync, with tests and documentation.
Transformations
Raw, staging and modeled layers that are easy to trace.
Monitoring
Upstream field changes caught before they break reports.
Monitoring
Monthly active row monitoring so costs stay predictable.
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Featured case study ·
Insurtech
KOBA set out to bring pay-per-kilometre car insurance to Australia for the first time — pricing every policy on how far people actually drive. That only works if the data behind it is right from day one. Illumination Labs joined before launch as KOBA’s data and analytics partner: implementing and maintaining the pricing model alongside their actuarial partner, building the analytics infrastructure from scratch, and putting monitoring in place to catch problems before they reached customers or reports.
15,000+
quotes priced every day
800+
Australians insured in the first year
1st
pay-per-kilometre car insurer in Australia