Revenue Operations Strategy
Operating model, funnel definitions, forecasting cadence.
CRM & Sales Technology
Selection, implementation, routing, dialers.
Marketing Technology
Lifecycle automation, campaign and ad integration.
Data Analytics
Warehouse, pipelines, executive reporting.
Systems Integration
LOS, CRM, telephony, marketing and finance connected.
Software Development
BI platforms, routing engines and middleware built to fit.
Industries ·
Insurance
Revenue systems for agencies and carriers that run on renewals.
We connect agency management, CRM, quoting and marketing so producers sell more, renewals don't slip, and leadership sees the whole book in one place.
Request an assessmentWhat we see at insurers
Renewals slip through the cracks
Retention depends on producers remembering dates, not on the system.
Quotes live outside the CRM
Rating and quoting tools don't write back, so pipeline is guesswork.
Leads are shared, then lost
Aggregator and referral leads go to several producers and nobody owns them.
The book is hard to see
Premium, retention and cross-sell reporting takes a week of exports.
What we do ·
Insurance
The services insurers bring us in for.
Most engagements combine two or three of these. We scope them together so the systems are built to work as one.
[01]
CRM & Sales Technology
Producer workflows, lead distribution and follow-up cadences for new business and renewals.
[02]
Systems Integration
Agency management, quoting and carrier systems connected to CRM so policy status is current everywhere.
[03]
Marketing Technology
Renewal, cross-sell and win-back programs triggered by policy events.
[04]
Data Analytics
Book-of-business, retention and producer performance reporting leadership can act on.
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Featured case study ·
Insurtech
Launching Australia’s First Pay-Per-Kilometre Car Insurer
KOBA set out to bring pay-per-kilometre car insurance to Australia for the first time — pricing every policy on how far people actually drive. That only works if the data behind it is right from day one. Illumination Labs joined before launch as KOBA’s data and analytics partner: implementing and maintaining the pricing model alongside their actuarial partner, building the analytics infrastructure from scratch, and putting monitoring in place to catch problems before they reached customers or reports.
15,000+
quotes priced every day
800+
Australians insured in the first year
1st
pay-per-kilometre car insurer in Australia