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Illumination Labs

Startup team working in a sunlit loft office

Industries ·

SaaS & Startups

A go-to-market system that's ready for the next round.

We set up CRM, marketing automation and reporting for SaaS companies and startups, so founders and investors see the same numbers and the GTM motion scales without a rebuild.

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What we see at startups

The board deck is built by hand

ARR, pipeline and churn are reassembled from exports every month.

The CRM was set up for ten deals

Early shortcuts in stages and fields break once the team grows.

PLG and sales don't connect

Product usage never reaches the CRM, so reps miss expansion signals.

Every hire needs a new process

Onboarding, territories and handoffs are reinvented with each new rep.

What we do ·

SaaS & Startups

The services startups bring us in for.

Most engagements combine two or three of these. We scope them together so the systems are built to work as one.

[01]

Revenue Operations Strategy

Funnel definitions, forecasting and an operating model sized for your next stage.

[02]

CRM & Sales Technology

A CRM architecture that scales from founder-led sales to a full team.

[03]

Data Analytics

Investor-ready ARR, pipeline and retention reporting from one data layer.

[04]

Software Development

Product-usage pipelines and custom tooling that connect your app to the GTM stack.

Featured case study ·

Series B SaaS

Building a Scalable Growth Engine for a Series B Tech Startup

Following their Series B raise, this company needed to accelerate growth and prove marketing efficiency to investors. We built a highly automated, AI-powered marketing engine that identified leads within the client's ICP and marketed to them via email, LinkedIn, ad platforms, and also phone calls.

450%

increase in qualified leads

300%

increase in web traffic

2

months to a live growth engine

Read the full story →

Next step

Find out what your GTM system needs before the next round.

A two-week Revenue Infrastructure Assessment: we map your funnel, systems and reporting, and return a prioritized build plan with cost and timeline.

Request an assessment

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