Revenue Operations Strategy
Operating model, funnel definitions, forecasting cadence.
CRM & Sales Technology
Selection, implementation, routing, dialers.
Marketing Technology
Lifecycle automation, campaign and ad integration.
Data Analytics
Warehouse, pipelines, executive reporting.
Systems Integration
LOS, CRM, telephony, marketing and finance connected.
Software Development
BI platforms, routing engines and middleware built to fit.
Industries ·
Healthcare
Patient and provider growth, without the manual work.
We connect CRM, EHR, scheduling and marketing for healthcare organizations, so intake moves faster, referrals are tracked, and growth is measured end to end within HIPAA requirements.
Request an assessmentWhat we see at healthcare organizations
Referrals disappear after the fax
Referral volume is tracked in spreadsheets, and leakage goes unmeasured.
Intake is slow and manual
Inquiries wait on callbacks and re-keyed forms before anyone is scheduled.
Marketing can't see outcomes
Campaigns stop at the form fill; nobody knows which became patients.
Compliance limits every tool
HIPAA requirements rule out tools and slow every new integration.
What we do ·
Healthcare
The services healthcare organizations bring us in for.
Most engagements combine two or three of these. We scope them together so the systems are built to work as one.
[01]
CRM & Sales Technology
Patient intake, referral management and provider outreach workflows in a HIPAA-ready CRM.
[02]
Systems Integration
EHR, scheduling and call-center systems connected so status updates flow automatically.
[03]
Marketing Technology
Compliant campaigns and attribution from first inquiry to scheduled appointment.
[04]
Data Analytics
Referral, conversion and service-line growth reporting across locations.
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Featured case study ·
Reverse mortgage
Launching Sales Division in 120 Days
A leading reverse mortgage lender sought to expand beyond its existing, successful sales channel into a new market. To execute this vision, they engaged Illumination Labs to design, build, and launch a scalable sales division—fast. After conducting a comprehensive discovery and gap analysis, we developed an ambitious, execution-ready strategy. The challenge was clear: build a high-performing, cost-efficient sales operation within 120 days, leveraging existing technology wherever possible. Despite the complexity, Illumination Labs delivered—on time, on target, and on budget.
120
days, discovery to launch
<30
days from launch to first funded loan
3 / 3
on time · on target · on budget