Revenue Operations Strategy
Operating model, funnel definitions, forecasting cadence.
CRM & Sales Technology
Selection, implementation, routing, dialers.
Marketing Technology
Lifecycle automation, campaign and ad integration.
Data Analytics
Warehouse, pipelines, executive reporting.
Systems Integration
LOS, CRM, telephony, marketing and finance connected.
Software Development
BI platforms, routing engines and middleware built to fit.
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Technology
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CRM & marketing automation
HubSpot, built to run your whole revenue team.
We implement, migrate and manage HubSpot for sales, marketing and service teams, then connect it to the rest of your stack so it becomes the system everyone works from.
Request an assessmentSales Hub
Pipelines, sequences, lead rotation and forecasting.
Marketing Hub
Lifecycle stages, scoring, nurture and attribution.
Service Hub
Tickets, customer portal and feedback surveys.
Data Hub
Data sync, data quality and custom-coded automation.
What we do in
HubSpot
The services we deliver on it.
Most engagements combine two or three of these. We scope them together so the systems are built to work as one.
[01]
CRM & Sales Technology
Sales Hub implementation or migration, with pipelines, lead rotation and sequences your reps adopt.
[02]
Marketing Technology
Marketing Hub lifecycle stages, scoring, nurture programs and campaign attribution.
[03]
Systems Integration
HubSpot connected to your LOS, ERP, telephony and product data through native apps, Data Hub sync or the API.
[04]
Data Analytics
Custom reports and dashboards in HubSpot, plus warehouse sync for reporting beyond it.
Where we go deep ·
HubSpot
The parts we know inside out.
Data Hub
Workflows & custom code actions
Automation across objects, with custom code where the standard actions stop.
Sales Hub
Custom objects & data model
Properties, associations and custom objects designed around how your business works.
Sales Hub
Lead rotation & routing
Round-robin, territory and capacity-based assignment with SLA alerts.
Sales Hub
Sequences & playbooks
Rep outreach cadences and call guides that log activity automatically.
Marketing Hub
Lifecycle stages & lead scoring
One definition of MQL and SQL, with scoring sales actually uses.
Marketing Hub
Campaigns & attribution
Campaign tracking and revenue attribution from first touch to closed deal.
Data Hub
Data sync & integrations
Native apps, Data Hub sync and the HubSpot API to connect the rest of your stack.
Data Hub
Data quality & deduplication
Formatting rules, duplicate management and cleanup before and after migration.
Sales Hub
Forecasting & custom reports
Deal pipelines, forecast categories and custom report builder dashboards.
Service Hub
Tickets & customer portal
Support pipelines, SLAs and a portal that ties service back to the account.
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Featured case study ·
Reverse mortgage
Launching Sales Division in 120 Days
A leading reverse mortgage lender sought to expand beyond its existing, successful sales channel into a new market. To execute this vision, they engaged Illumination Labs to design, build, and launch a scalable sales division—fast. After conducting a comprehensive discovery and gap analysis, we developed an ambitious, execution-ready strategy. The challenge was clear: build a high-performing, cost-efficient sales operation within 120 days, leveraging existing technology wherever possible. Despite the complexity, Illumination Labs delivered—on time, on target, and on budget.
120
days, discovery to launch
<30
days from launch to first funded loan
3 / 3
on time · on target · on budget