Revenue Operations Strategy
Operating model, funnel definitions, forecasting cadence.
CRM & Sales Technology
Selection, implementation, routing, dialers.
Marketing Technology
Lifecycle automation, campaign and ad integration.
Data Analytics
Warehouse, pipelines, executive reporting.
Systems Integration
LOS, CRM, telephony, marketing and finance connected.
Software Development
BI platforms, routing engines and middleware built to fit.
Trusted by
What we do
Revenue is an engineering problem before it is a sales problem.
→
Sales & Marketing Infrastructure
[01]
→
Scalable, predictable growth
[02]
→
Transformation of your biggest problems
[03]
+ Sales & Marketing Infrastructure
CRM, marketing automation, lead routing, dialers, data pipelines and reporting, all designed as one system, not a stack of disconnected tools. We architect it, build it, and hand it over documented.
+ Scalable, predictable growth
Forecasts your board can trust, funnels you can instrument end to end, and operating cadences that survive a new hire or a new market. Growth that scales without breaking the model.
+ Transformation of your biggest problems
We're not here to help you grow 0.2x. We take on the structural problems and solve them for 200x: new divisions, new markets, new operating models that change the trajectory of the business.
Everyday breakdowns
Everyday breakdowns kill momentum.
Five questions every revenue team should be able to answer. Mark the ones you can't.
0 of 5 breakdowns found
Can you answer all five?
Most teams can’t. If any of these made you pause, that’s where we start.
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Featured case study ·
Reverse mortgage
Launching Sales Division in 120 Days
A leading reverse mortgage lender sought to expand beyond its existing, successful sales channel into a new market. To execute this vision, they engaged Illumination Labs to design, build, and launch a scalable sales division—fast. After conducting a comprehensive discovery and gap analysis, we developed an ambitious, execution-ready strategy. The challenge was clear: build a high-performing, cost-efficient sales operation within 120 days, leveraging existing technology wherever possible. Despite the complexity, Illumination Labs delivered—on time, on target, and on budget.
120
days, discovery to launch
<30
days from launch to first funded loan
3 / 3
on time · on target · on budget
What clients say
“Labs treats their relationships as a partnership. Not a vendor punching a clock… they work with you to get you the outcome you’re trying to get to.”
President, Retail Sales
·
Mortgage lender
“They were great at building new efficiencies for us. And they tried to give us the ability to do it on our own, rather than keep us on a retainer.”
Head of Marketing
·
Retail mortgage
“I’ve been through CRM migrations that run upwards of a year. In five months we built a CRM, built a phone routing system, and created live transfers for salespeople.”
Retail Sales Manager
·
Mortgage lender
“It was never scope creep. It was never cost overruns. And it always hit the timelines.”
President, Retail Sales
·
Mortgage lender
Insights
Perspectives on revenue infrastructure
Find out where your revenue engine is leaking.
A two-week Revenue Infrastructure Assessment: we map your funnel, systems and data, and return a prioritized build plan with cost and timeline.