Revenue Operations Strategy
Operating model, funnel definitions, forecasting cadence.
CRM & Sales Technology
Selection, implementation, routing, dialers.
Marketing Technology
Lifecycle automation, campaign and ad integration.
Data Analytics
Warehouse, pipelines, executive reporting.
Systems Integration
LOS, CRM, telephony, marketing and finance connected.
Software Development
BI platforms, routing engines and middleware built to fit.
Services ·
Software Development
Custom software for problems off-the-shelf tools can't solve.
BI platforms, routing engines and middleware built to fit your operation, for when configuring another product won't get you there.
Request an assessmentWhat this service looks like
Built to fit, handed over to own.
We build custom only where it earns its place, alongside the platforms you already run, and deliver it tested, documented and ready for your team to maintain.
1
Discovery & technical design
Requirements, architecture and a build-versus-buy recommendation for each component.
2
Custom applications
Internal tools, portals and BI platforms built around your workflows.
3
Routing & decision engines
Lead, loan and case routing logic beyond what your platforms support.
4
Middleware & APIs
Services that connect your systems and handle the logic between them.
5
Testing, security & deployment
Automated tests, access control and a reliable release process.
6
Documentation & support
Code documentation, handover and optional ongoing support.
Everyday breakdowns
What your team has learned to work around.
Each one compounds the next. Hover a breakdown to see how it shows up and what we change.
01
The workaround became the system
01
The workaround became the system
What it looks like
A spreadsheet, macro or script one person wrote now runs a critical part of the business, and nobody else can change it.
What we do
We rebuild it as supported software with tests, documentation and proper access control.
02
No product fits how you work
02
No product fits how you work
What it looks like
You've evaluated the tools and none handle your routing, pricing or compliance rules without heavy compromise.
What we do
We design and build the piece that is specific to your business and connect it to the standard platforms around it.
03
Your tools hit their limits
03
Your tools hit their limits
What it looks like
The CRM or BI tool can't handle your data volume, logic or users, and the vendor roadmap won't get there soon.
What we do
We build extensions, services or standalone apps that take over where the platform stops.
04
Custom builds nobody can maintain
04
Custom builds nobody can maintain
What it looks like
Past custom projects shipped without documentation or tests, and every change now risks breaking something.
What we do
We deliver maintainable code, documentation and a handover plan, and can support it after launch.
Featured case study ·
Insurtech
Launching Australia’s First Pay-Per-Kilometre Car Insurer
KOBA set out to bring pay-per-kilometre car insurance to Australia for the first time — pricing every policy on how far people actually drive. That only works if the data behind it is right from day one. Illumination Labs joined before launch as KOBA’s data and analytics partner: implementing and maintaining the pricing model alongside their actuarial partner, building the analytics infrastructure from scratch, and putting monitoring in place to catch problems before they reached customers or reports.
15,000+
quotes priced every day
800+
Australians insured in the first year
1st
pay-per-kilometre car insurer in Australia
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Find out whether you should build or buy.
A two-week Revenue Infrastructure Assessment: we map your requirements, systems and workarounds, and return a prioritized build plan with cost and timeline.