Revenue Operations Strategy
Operating model, funnel definitions, forecasting cadence.
CRM & Sales Technology
Selection, implementation, routing, dialers.
Marketing Technology
Lifecycle automation, campaign and ad integration.
Data Analytics
Warehouse, pipelines, executive reporting.
Systems Integration
LOS, CRM, telephony, marketing and finance connected.
Software Development
BI platforms, routing engines and middleware built to fit.
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September 1, 2025
Building a Scalable Growth Engine for a Series B Tech Startup
Following their Series B raise, this company needed to accelerate growth and prove marketing efficiency to investors. We built a highly automated, AI-powered marketing engine that identified leads within the client's ICP and marketed to them via email, LinkedIn, ad platforms, and also phone calls.
High-growth B2B SaaS company (Series B)
Project length
2 Months
(with continued optimization)
Technologies used
Apollo, Seamless, Clay, NeverBounce, Instantly, LaGrowthMachine, ChatGPT, Langfuse
Roles we played
AI Architect, Software Developer, Data & Analytics Engineer, Analyst, Marketing Content Manager
Result
Partnered with the client’s BDR team to blend automation with personal outreach, optimizing scripts and call strategies for better conversions.
01
Project overview
The client’s marketing team was lean and lacked the technical infrastructure to scale outbound and inbound lead generation efficiently. Their investors were pressing for predictable growth and operational leverage — without dramatically expanding headcount.
Our goal was to design a system that could run autonomously at scale: constantly sourcing, enriching, engaging, and qualifying leads, while learning and improving through AI feedback loops.
02
Our execution
We built a full-stack marketing automation engine from the ground up:
- Designed a data pipeline that pulled and enriched leads from multiple B2B databases.
- Implemented AI-driven content generation for outbound campaigns and ad creative.
- Created multi-domain email systems and multi-step sequencing in Instantly to maximize deliverability.
- Deployed performance dashboards to track engagement, conversions, and acquisition cost across every channel.
- Supported the internal BDR team with tools, scripts, and optimized outreach workflows.
03
Key results
450%
increase in qualified leads
300%
increase in web traffic
Also delivered
- Fully automated marketing stack integrating AI, enrichment, and outbound sequencing
- A replicable framework that can be reused across future portfolio companies
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