Revenue Operations

We use data insights and analysis to help your Revenue Operations (RevOps) team succeed. We offer services that cover the full Revenue Operations spectrum, from lead-to-cash process optimization, to data-driven forecasting, planning, and performance management. We’ll help you gain a deeper understanding of your customer journey and identify key drivers of revenue growth, so you can optimize your sales, marketing, and customer success efforts for maximum ROI.

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Revenue Operations

How We Help Revenue Operations

Revenue Ops Strategy

We have helped several companies create a comprehensive strategy that aligns with the overall goals of the company, and then implemented that strategy in a way that drove real business results.

Optimizing Lead to Cash

Illumination Labs can help in identifying and addressing inefficiencies in the lead-to-cash process, so as to improve the customer journey and drive revenue growth to your business.

Managing & Analyzing Data

We’re the perfect partner to bring RevOps and data/analytics into happy partnership. Our experience managing large amounts of data and pairing it with advanced analytics, visualization, and AI/ML techniques, we help uncover hidden insights and make data-driven decisions that drive revenue growth.

KPI Management & Tracking

RevOps is nothing without metrics and KPIs to guide your journey. Let us help you strategize the right numbers to track along your customer journey, how to automate the collection and monitoring of those numbers, and ultimately the prediction of where your numbers will land based on your actions.
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Case Study

Building an Analytics Infrastructure From Sctratch

KOBA Insurance is Australia's first car insurance company to introduce a pay-as-you-drive model to the Australian market. Based in Melbourne, the start-up has been data driven since day 1, primarily due to the heavy reliance on trip-tracking for the insurance product to work properly. Illumination labs has been with KOBA Insurance since the beginning, helping them plan and build a scalable analytics infrastructure.

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Social Media Case Study - Growth Webflow Template
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