Mar-Tech
What good are data teams if they don’t understand the systems creating the data? We’ve deployed the world’s largest MarTech systems to multiple companies. We’ve built successful ecosystems, from first party data collection on your site to machine learning modeling via marketing campaigns, that unlocks the hidden value in your MarTech systems.
Marketing Technologies We Know and Love
Building an Analytics Infrastructure From Sctratch
KOBA Insurance is Australia's first car insurance company to introduce a pay-as-you-drive model to the Australian market. Based in Melbourne, the start-up has been data driven since day 1, primarily due to the heavy reliance on trip-tracking for the insurance product to work properly. Illumination labs has been with KOBA Insurance since the beginning, helping them plan and build a scalable analytics infrastructure.
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