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Marketing Teams
We use data insights and analysis to help your Marketing team succeed. We offer marketing attribution, data modeling, campaign performance, channel performance, and more to help your company drive down cost of acquisition, increase MQL conversion, and impact your bottom line.
Marketing Teams
How We Help Marketing Teams
Mar-Tech
Many marketing teams have great domain knowledge, but don't always have the technical expertise to setup a proper foundation for their team. We enable marketing teams to reach their full potential by setting up all their technology. From a CRM to a custom database, if its marketing related we can do it.
Attribution
Many marketing teams struggle to properly attribute conversions to the correct source. We work with marketing teams to help them better understand the impact of their efforts by building advanced attribution models.
Optimization
It's quite often you find marketing teams are able to run marketing programs, but rarely have the time to optimize tactics, creative, channels, etc. We help marketing teams create the time for the much needed work of optimization by creating efficiencies in their work and establishing optimization frameworks.
Automation
Some marketing teams repeat the same work, over and over, even if it's not the most efficient way of achieving their goal. We step into marketing teams and help cut their workload down by automating tasks and removing inefficient steps.
Case Study
Building an Analytics Infrastructure From Sctratch
KOBA Insurance is Australia's first car insurance company to introduce a pay-as-you-drive model to the Australian market. Based in Melbourne, the start-up has been data driven since day 1, primarily due to the heavy reliance on trip-tracking for the insurance product to work properly. Illumination labs has been with KOBA Insurance since the beginning, helping them plan and build a scalable analytics infrastructure.
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