Performance Management

Our deep enterprise experience allows us to dive into performance management data and build strategies and plans that brings cohesion to your Marketing and Sales teams and drives more conversions. From data analytics and KPI tracking to performance management software implementation, we’ve got the experience to help you optimize your teams and achieve real business results.

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Performance Management

How We Help Performance Management Teams

KPI Setting & Monitoring

A company is responsible for identifying and setting relevant KPIs and metrics to measure the performance of the marketing and sales divisions. This includes setting targets and benchmarks, and regularly monitoring progress towards achieving these goals. Illumination Labs can help your company determine the right metrics and how to track them for maximum performance.

Data Collection & Analysis

We can help you collect, analyze, and interpret your data for Marketing and Sales teams in order to identify trends, patterns, and areas for improvement. This includes leveraging advanced analytics, visualization, and AI/ML techniques to uncover insights and make data-driven decisions.

Optimizing Performance

Conversations can be difficult whenever performance isn’t meeting expectations. We have experience in helping companies identify the trends and patterns that cause concern, creating action plans to address each concern, and monitoring the incremental improvement journey.

Performance Management Systems Implementation

Our diverse capabilities between tools and skills means we can help you architect a system that automatically and cheaply monitors performance, identifies issues so a human doesn’t have to, and establishes plans of action to correct each issue.
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Case Study

Building an Analytics Infrastructure From Sctratch

KOBA Insurance is Australia's first car insurance company to introduce a pay-as-you-drive model to the Australian market. Based in Melbourne, the start-up has been data driven since day 1, primarily due to the heavy reliance on trip-tracking for the insurance product to work properly. Illumination labs has been with KOBA Insurance since the beginning, helping them plan and build a scalable analytics infrastructure.

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Social Media Case Study - Growth Webflow Template
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